Re-evolving tradition: From a farmer life and the self-sufficiency of the origins to the wine revolution of the fifth generation. Mas Vicenç is the name of the Ferré & Morató family’s farmhouse, where transcends a history of five generations linked to the vineyards.
The winery is integrated into Mas Vicenç and is geographically located in the north of the Alt Camp region, in the most inland and elevated area of the DO Tarragona. The farms are cultivated respecting the environment and soils of calcareous, clay and slate character are distinguished depending on the altitude, with an eminently Mediterranean climate.
THE WINERY AND ITS LANDSCAPE
Mas Vicenç is a family winery built inside a traditional Catalan farmhouse, popularly know as ‘Masia’. It is located at the foot of the neck of the mountains ‘Coll de Cabra’ and bordering the mountain range where the Alt Camp region and the Conca de Barberà are adjoining. The winery stands out for its authenticity and for being surrounded by vineyards and other typically Mediterranean crops. As a result of this landscape, with small parcels separated by majestic dry stone walls, a range of products is born such as wines, olive oil, nuts or flower honey.
WHERE IT ALL BEGAN
The story begins in 1953 when the farmer Vicenç Ferré, with 90 years of age and an entire life dedicated to the land, had the chance to acquire the property. It was the farmhouse where he grew up and the first thing he did was proudly baptizing it with his name: Mas Vicenç. Since then, five generations have passed in which the cultivation of the vineyard has always been transcendental for the family.
THE WINE REVOLUTION
It is the year 2005, when the eldest son of the fifth generation and opportunely the next Vicenç in the family saga, began to make the first Mas Vicenç wines from the most appreciated grapes of the family estates. His dream was to make wine from those older vineyards that took him back to childhood memories and it became a reality after gaining knowledge and experience as a winemaker in Priorat and Côte du Rhone in France.
In 2011, the young brother Xavier joins the family wine project after his studies of International Business and Comercialization in Liverpool and Professional Sommelier in Tarragona, to lead the commercial and communicative roles of the company. From a pure family work and the boost provided by the youth, Mas Vicenç produces wines with the aim to re-evolve the tradition.
It is a pure family work with the boost provided by the youth where the aim is to create modern and daring wines that re-evolve the tradition.
Currently the winery is represented by the four members of the family to produce and commercialize wines, olive oil, vinegar and honey, fruit of the best family crops. Furthermore, wine tourism has become a key scenario to bring the daily life of the winery closer to all wine lovers.
The two brothers Vicenç and Xavier Ferré lead the project as a winemaker and sommelier, the father Francesc Ferré pampers the fields and the mother, Maria Morató, leads the administration to achieve the perfect balance.
Wine grower. Perseverance, passionate about the vineyard and getting the job done well.
Administration. Control, management and balance.
VICENÇ FERRÉ MORATÓ
Winemaker. Creator of the winery. Innovation and technology.
XAVIER FERRÉ MORATÓ
Sommelier. Commercialization, Marketing and wine tourism.